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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="fr" lang="fr" dir="ltr"> <head> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <!-- headlinks removed --> <link rel="shortcut icon" href="../../../../misc/favicon.ico"/> <title>WPP Group - Wikipédia</title> <style type="text/css">/*<![CDATA[*/ @import "../../../../skins/offline/main.css"; /*]]>*/</style> <link rel="stylesheet" type="text/css" media="print" href="../../../../skins/common/commonPrint.css" /> <!--[if lt IE 5.5000]><style type="text/css">@import "../../../../skins/monobook/IE50Fixes.css";</style><![endif]--> <!--[if IE 5.5000]><style type="text/css">@import "../../../../skins/monobook/IE55Fixes.css";</style><![endif]--> <!--[if IE 6]><style type="text/css">@import "../../../../skins/monobook/IE60Fixes.css";</style><![endif]--> <!--[if IE]><script type="text/javascript" src="../../../../skins/common/IEFixes.js"></script> <meta http-equiv="imagetoolbar" content="no" /><![endif]--> <script type="text/javascript" src="../../../../skins/common/wikibits.js"></script> <script type="text/javascript" src="../../../../skins/offline/md5.js"></script> <script type="text/javascript" src="../../../../skins/offline/utf8.js"></script> <script type="text/javascript" src="../../../../skins/offline/lookup.js"></script> <script type="text/javascript" src="../../../../raw/gen.js"></script> <style type="text/css">/*<![CDATA[*/ @import "../../../../raw/MediaWiki%7ECommon.css"; @import "../../../../raw/MediaWiki%7EMonobook.css"; @import "../../../../raw/gen.css"; /*]]>*/</style> </head> <body class="ns-0"> <div id="globalWrapper"> <div id="column-content"> <div id="content"> <a name="top" id="contentTop"></a> <h1 class="firstHeading">WPP Group</h1> <div id="bodyContent"> <h3 id="siteSub">Un article de Wikipédia, l'encyclopédie libre.</h3> <div id="contentSub"></div> <!-- start content --> <div class="plainlinks bandeau-niveau-ebauche bandeau"> <table style="background-color:transparent"> <tr> <td class="bandeau-icone"> <div style="text-align:center;white-space:nowrap"><a href="../../../../articles/f/a/c/Image%7EFactory.svg_4af3.html" class="image" title="Factory.svg"><img alt="" src="../../../../images/shared/thumb/a/a2/Factory.svg/40px-Factory.svg.png" width="40" height="35" border="0" /></a></div> </td> <td> <div class="bandeau-titre"><strong>Cet article est une <a href="../../../../articles/%C3%A9/b/a/Aide%7E%C3%89bauche_a94d.html" title="Aide:Ébauche">ébauche</a> concernant le <a href="../../../../articles/e/n/t/Projet%7EEntreprises_7533.html" title="Projet:Entreprises">projet entreprises</a>.</strong></div> <div class="bandeau-texte">Vous pouvez partager vos connaissances en l’améliorant. <b>(<a href="../../../../articles/c/o/m/Aide%7EComment_modifier_une_page_32be.html" title="Aide:Comment modifier une page">Comment ?</a>)</b>.</div> </td> </tr> </table> </div> <table class="infobox_v2" cellspacing="7" border="0"> <tr> <td colspan="2" class="entete" style="background-color:#323996;color:white;">WPP Group</td> </tr> <tr> <td colspan="2" align="center"> <div style="position: relative;"><a href="../../../../articles/i/m/p/Aide%7EImporter_un_logo_4f9c.html" title="Importez le logo de cette entreprise"><img alt="Importez le logo de cette entreprise" src="../../../../images/shared/thumb/6/65/Importez_le_logo-fr.svg/120px-Importez_le_logo-fr.svg.png" width="120" height="120" border="0" /></a></div> </td> </tr> <tr> <td colspan="2" style="border-top: 1px #323996 solid;border-bottom: 2px #323996 solid; color:#323996; background:inherit; text-align: center;"><b>Repères historiques</b></td> </tr> <tr> <th align="right" style="vertical-align: top;"><a href="../../../../articles/e/n/t/Cat%C3%A9gorie%7EEntreprise_par_date_de_fondation_2810.html" title="Catégorie:Entreprise par date de fondation">Création</a> :</th> <td>1985 (acquisition par M. Sorrell)</td> </tr> <tr> <th align="right" style="vertical-align: top;">Personnages clés :</th> <td>Martin Sorrell</td> </tr> <tr> <td colspan="2" style="border-top: 1px #323996 solid; border-bottom: 2px #323996 solid; color:#323996; background:inherit; text-align: center;"><b>Fiche d’identité</b></td> </tr> <tr> <th align="right" style="vertical-align: top;"><a href="../../../../articles/s/e/c/Secteur_d%27activit%C3%A9.html" title="Secteur d'activité">Activité(s)</a> :</th> <td><a href="../../../../articles/p/u/b/Publicit%C3%A9.html" title="Publicité">publicité</a>, <a href="../../../../articles/r/e/l/Relations_publiques.html" title="Relations publiques">relations publiques</a></td> </tr> <tr> <th align="right" style="vertical-align: top;"><a href="../../../../articles/f/i/l/Filiale.html" title="Filiale">Filiale</a>(s) :</th> <td>Grey Global Group<br /> <a href="../../../../articles/o/g/i/Ogilvy_%26_Mather_18b2.html" title="Ogilvy & Mather">Ogilvy & Mather Worldwide</a><br /> <a href="../../../../articles/y/o/u/Young_%26_Rubicam_6767.html" title="Young & Rubicam">Young & Rubicam</a><br /> JWT<br /> Hill & Knowlton<br /> Ogilvy PR<br /> Burson-Marsteller<br /> Cohn & Wolfe<br /> Mediaedge:cia<br /> Mindshare<br /> MediaInsight<br /> Maximize</td> </tr> <tr> <th align="right" style="vertical-align: top;">Effectif :</th> <td>70 936 (2005)</td> </tr> <tr> <th align="right" style="vertical-align: top;"><a href="../../../../articles/s/i/t/Site_web.html" title="Site web">Site corporatif</a> :</th> <td><a href="http://www.wpp.com" class="external free" title="http://www.wpp.com" rel="nofollow">http://www.wpp.com</a></td> </tr> <tr> <td colspan="2" style="border-top: 1px #323996 solid; border-bottom: 2px #323996 solid; text-align: center; color:#323996;"><b>Données financières</b></td> </tr> <tr> <th align="right" style="vertical-align: top;"><a href="../../../../articles/c/h/i/Chiffre_d%E2%80%99affaires.html" class="mw-redirect" title="Chiffre d’affaires">Chiffre d’affaires</a> :</th> <td>£6.2 milliards (2007)</td> </tr> <tr> <th align="right" style="vertical-align: top;"><a href="../../../../articles/r/%C3%A9/s/R%C3%A9sultat_net.html" title="Résultat net">Résultat net</a> :</th> <td>£719 millions (avant impots 2007)</td> </tr> <tr> <td colspan="2" style="border-top: 1px #323996 solid; border-bottom: 2px #323996 solid; color:#323996; background:inherit; text-align: center;"><b>Principaux concurrents</b></td> </tr> <tr> <td colspan="2" style="text-align: center;"><a href="../../../../articles/o/m/n/Omnicom.html" class="mw-redirect" title="Omnicom">Omnicom</a>, <a href="../../../../articles/p/u/b/Publicis.html" class="mw-redirect" title="Publicis">Publicis</a></td> </tr> <tr> <th colspan="2" style="border-top: 2px #C5C9E6 solid; font-size: 80%; font-weight: lighter; background:#eeeeff"> <div style="float:left; text-align:left"><span style="color: #555555"><a href="http://fr.wikipedia.org../../../../articles/w/p/p/WPP_Group_ad81.html" class="external text" title="http://fr.wikipedia.org../../../../articles/w/p/p/WPP_Group_ad81.html" rel="nofollow">mettre à jour</a></span></div> <div style="float:right; text-align:right"> <div style="position: relative;"><a href="../../../../articles/i/n/f/Mod%C3%A8le%7EInfobox_Soci%C3%A9t%C3%A9_2350.html" title="Consultez la documentation du modèle"><img alt="Consultez la documentation du modèle" src="../../../../images/shared/thumb/b/b4/Gtk-dialog-info.svg/12px-Gtk-dialog-info.svg.png" width="12" height="12" border="0" /></a></div> </div> </th> </tr> </table> <p>Le groupe <b>WPP</b> (<a href="../../../../articles/b/o/u/Bourse_de_Londres_242a.html" title="Bourse de Londres">LSE</a> : <a href="http://www.londonstockexchange.com/en-gb/pricesnews/prices/Trigger/genericsearch.htm?bsg=true&ns=WPP" class="external text" title="http://www.londonstockexchange.com/en-gb/pricesnews/prices/Trigger/genericsearch.htm?bsg=true&ns=WPP" rel="nofollow"><b>WPP</b></a>) est une <a href="../../../../articles/h/o/l/Holding.html" title="Holding">holding</a>, cotée à la <a href="../../../../articles/b/o/u/Bourse_de_Londres_242a.html" title="Bourse de Londres">bourse de Londres</a> qui regroupe des agences de <a href="../../../../articles/p/u/b/Publicit%C3%A9.html" title="Publicité">publicité</a> et de communication. L'entreprise a été fondée en <a href="../../../../articles/1/9/8/1985.html" title="1985">1985</a> par Martin Sorrell. Les principales agences du groupe sont :</p> <p>En publicité</p> <ul> <li>Grey Global Group</li> <li><a href="../../../../articles/o/g/i/Ogilvy_%26_Mather_18b2.html" title="Ogilvy & Mather">Ogilvy & Mather</a></li> <li><a href="../../../../articles/y/o/u/Young_%26_Rubicam_6767.html" title="Young & Rubicam">Young & Rubicam</a></li> <li>Wunderman (autrefois JWT : J. Walter Thompson Co.)</li> </ul> <p>En relations publiques :</p> <ul> <li>Hill & Knowlton</li> <li>Ogilvy Public Relations Worldwide</li> <li>Burson-Marsteller</li> <li>Cohn & Wolfe</li> </ul> <p>En achat média :</p> <ul> <li>Mediaedge:cia,</li> <li>MindShare</li> <li>MediaInsight</li> <li>Maximize</li> <li>Mediacom</li> <li>KR Media</li> </ul> <p>En Communication Hors Média et Evénementielle :</p> <ul> <li>PRO DEO,</li> </ul> <p>En recherche :</p> <ul> <li>Kantar Group</li> <li><a href="../../../../articles/r/e/s/Research_International_d5a9.html" title="Research International">Research International</a></li> <li>comprise BMRB</li> <li>Diagnostic Research/Added Value</li> <li>IMRB (Indian Market Research Bureau)</li> <li>Millward Brown</li> </ul> <p>Le nom de la société dérive de Wires & Plastic Products, activité qu'elle avait à son origine avant de devenir une coquille vide cotée en bourse et qui servit de « véhicule » à l'acquistion de JWT puis Ogilvy & Mather.</p> <table class="navbox collapsible noprint autocollapse" style="margin:auto;"> <tr> <th colspan="2" style="text-align:center;"> <div style="float:left; width:6em; text-align:left"> <div class="noprint plainlinksneverexpand" style="background-color:transparent; padding:0; font-size:xx-small; color:#000000; white-space:nowrap;"><a href="../../../../articles/f/t/s/Mod%C3%A8le%7EFTSE_100_78e5.html" title="Modèle:FTSE 100"><span title="Voir ce modèle.">v</span></a> · <span style="color:#002bb8;" title="Discussion sur ce modèle.">d</span> · <a href="http://fr.wikipedia.org../../../../articles/f/t/s/Mod%C3%A8le%7EFTSE_100_78e5.html" class="external text" title="http://fr.wikipedia.org../../../../articles/f/t/s/Mod%C3%A8le%7EFTSE_100_78e5.html" rel="nofollow"><span title="Modifier ce modèle. 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